The art of making a user click

After allowing a sizable portion of users in to have a taste of VastPark, it was interesting to analyse the first batch of “in the wild” crashlogs that were submitted (thanks again to everyone for hitting the submit button!).

In all, it was pleasing to see that so few crashes were making their way to my inbox, but the ones that did may have revealed the greatest marketing secret of all time, the word monster. The single most consistent error that made up 85% of the logs over 2 days was due to a dodgily published model lurking in the web service, going by that name!

The lesson in this for the team at VastPark is to make sure that enticingly named content in the system will not crash the application when a user clicks on it and for everyone else; if you want someone to click on something, the word monster is a good option 😉


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